I sold my personal home a year ago. I think that every REALTOR should be required to move at least every few years so they know, first hand, the emotions that a home owner experiences when selling.
The logistics of a move can be a bit daunting. Throw in the uncertainty around when it will sell and for how much and you can quickly become overwhelmed.
I’ve met very few home owners who want to have their home on the market for months. Keeping your house neat and tidy all times and having to leave at a moments notice is not a chore many home owners enjoy.
That is why it is important to understand the current housing market and what it takes to sell your home for top dollar – within the shortest amount of time. I’ve been selling homes in the Northwest Atlanta area for over 14 years and during that time have sold hundreds of homes. Over the years, I have developed a home sale strategy that works. We consistently get our home owners more money than the average agent and in less time.
Here are 5 SECRETS TO SELLING YOUR HOME that we have discovered over the years.
#5 Spend more time getting READY to go on the market so you spend less time ON the market.
Whether watching HGTV or scouring Pinterest, today’s buyers are savvy and they expect homes to be “show ready”.
“Homes must be staged. Remember how important emotion is in the purchase decision. An empty home yields no emotion, but a poorly furnished home is equally bad. Potential buyers must be able to envision themselves living in the home. If the home is already furnished, a photographer and a home stylist will work to rearrange each room, creating a spectacular photo. By bringing in props and removing personal artifacts, homebuyers are not distracted, and it becomes easier to determine whether the home is suitable for them. If the home is empty, hire a good staging company. An empty home will never sell for the same amount as a staged home.” (Laura Eru, “6 Reasons Why A Professional Home Photographer Is Worth The Price”, Inman.com)
In most situations, we provide the home seller with a home staging consultation with our award winning stager, Georgia Home Staging. We also provide the seller with the 90 Things You Can’t Neglect When Selling Your Home brochure.
#4 – Unless you are a professional residential photographer, you should hire one to take pictures of your home.
Buyers are scouring the Internet looking at pictures to determine whether they want to make an appointment to see your home. The first impression is essential. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home.
At Live Love Atlanta, we employ the best, local residential photographers to take pictures of all of our listings. The following photos show before and after photos of the same kitchen. Which one would you find most appealing??? BTW this home sold in 2 days!
Homes that are staged and professionally photographed tend to sell for 1% more and 21 days faster than homes that are not (Source: Realtor Magazine).
#3 – Don’t assume that putting a sign in the yard and placing it in the MLS is going to get the job done.
To sell your home fast and at the best price, you need to expose your home to as many potential buyers as possible. This means marketing it on every website, promoting it on social media such as Facebook, Instagram, and Twitter, creating attractive flyers, bringing it to the attention of agents that work in the area, and the list goes on and on and on!
An aggressive marketing campaign is both expensive and time-consuming. At Live Love Atlanta, we have a very detailed 150+ Step Marketing Plan to make sure that no stone is left unturned. If you are interested in obtaining our 150+ Step Marketing Plan please call one of our experienced real estate professionals.
#2 – Avoid the urge to over price your home
Overpricing a home causes the days on market to become bloated! Some sellers are more motivated to sell quickly than others. Not all are aware of how much time matters in selling a property, though. There is an ideal time frame to sell a home in, and it usually falls within the first few months that the home is on the market. Take much longer, and you risk having your listing expire – a stain that is hard to erase from a property.
You also risk the market changing on you, and not in your favor. If you price your home competitively in the first place, you are likely to sell it within a month – taking advantage of whatever the current market happens to be. However, if you take too long, the market could go south on you. Your home started off too high, so when the market turns sour, you are going to have to drop far lower than you would have initially to move the property.
One of the things that Realtors often hear from home sellers is “I can wait for a great offer.” “I am no rush.” “I have plenty of time to sell and can wait for my price.” “I can always reduce my price later.” What many sellers fail to understand is that in Real Estate time is your enemy!
#1 – Hire a professional REALTOR
According to an article in Forbes Magazine, “Five Reasons Why You Still Need A Real Estate Agent”, Tara Struyk, “The proliferation of services that help homebuyers and sellers complete their own real estate transactions is relatively recent, and it may have you wondering whether using a real estate agent is becoming a relic of a bygone era. While doing the work yourself can save you the significant commission rates many real estate agents command, for many, flying solo may not be the way to go–and could end up being more costly than a realtor’s commission in the long run. Buying or selling a home is a major financial (and emotional) undertaking. …”
Working with an experienced agent at Live Love Atlanta will not only help protect your investment but might even help protect you from an emotional roller coaster experience.
If you are interested in finding out how to "Join The Movement"... contact one of our experienced REALTORS at 678-631-1812.